The Melrose Directory has been named a finalist in Biztech Technology Forum’s BrightSparc Awards 2017 – in not just one, but two categories.

The family-run firm, which created a value for money website directly connecting holidaymakers with property owners, made the shortlist of Best New B2C Technology Innovation and Best Technology Collaboration for its work with AD Media Relations and westfourstreet.

The news comes just weeks after The Melrose Directory relaunched its website – transforming it into an innovative and user-friendly site which is compelling in design functionality for the customer, with a combination of off-the-shelf products and bespoke development.

Shirley and Stewart Elsmore, founders of The Melrose Directory said, “We are thrilled to be finalists in Biztech’s BrightSparc Awards, which showcases the very best of technology across the SEMLEP and MK area.

“It has been a very exciting year for us as we’ve developed The Melrose Directory website to provide a modern, appropriate and reliable technical functionality and design. This has allowed the uniqueness of the business to shine through, thus differentiating it from the top 5 corporate competitors.”

In a bid to use technology to its full advantage, The Melrose Directory, worked alongside web designers westfourstreet to create its new website and with marketing agency AD Media Relations to communicate the brand’s message.

Shirley added, “It is truly a collaborative approach with all partners having free-reign to put forward their ideas, taking the best of all our knowledge and packaging it in a way that creates a personalised service to both owners and holidaymakers.”

Biztech Judges including Mayor of Milton Keynes Cllr David Hopkins, the MK Council leader Cllr Peter Marland, Jan Flawn of PJ Care, Nick Lancaster of the University of Bedfordshire and Silvia Vitiello from Kingston Smith, chose the winner who will be announced at the awards ceremony on November 24.

Alison, director of AD Media Relations, said, “To be recognised by such a high calibre of judges for our work with a groundbreaking company like The Melrose Directory is fantastic.

“We are very proud to have been involved in this collaboration with two businesses which like us thrive on delivering creativity and individuality to benefit their customers.”

Richard Bateman, creative director of westfourstreet, said, “Naturally we’re delighted to be finalists, but more so over the moon for the guys at The Melrose Directory who work tirelessly to deliver a customer experience and platform to their users, which unquestionably would be a fantastic benchmark for any company or organisation.”

Finalists for Best technology collaboration in MK or SEMLEP area

  • The Melrose Directory
  • Telematics Pro
  • Visual Realms
  • HDK Solutions Ltd

Best new B2C technology innovation in Milton Keynes and SEMLEP region

  • The Melrose Directory
  • Visual Realms

The winners will be announced at the BrightSparc Awards on November 24 12– 2pm, at Espark Hub, Central Milton Keynes.

Read more from Alison MacLaren